Jeff Sitz explains the importance of defining education-based athletics when developing your coaches. One of the challenges all ADs may deal with is the increasing number of coaches that are not teachers or educators. Finding a way to communicate with your non-teacher coaches so they understand the vision and culture of education-based athletics and your athletic department is key.
More from ADInsider View all from ADInsider

Send Your Athletes Out with a Bang – John Sgromolo, CAA – St. Johns Country Day School (FL)

Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)

Developing Female Athletes as Future Leaders with Rebecca Moe – University Preparatory Academy (WA)
