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Empowering Our Youth with Quality Programs [NIAAA]

By: David Tikker, CAA (WSSAAA Executive Director) – Spokane, Washington Our new executive director of the Washington Interscholastic Activities Association (WIAA), Mick Hoffman, has an interesting little saying right before his email signature. It says, […]

Apr 25, 2022
Apr 21, 2022

EP 83: Moving the Needle: Things That Make an Impact at My School with Steve Throne – Millard South High School (NE)

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Steve Throne, CMAA, Assistant Principal and Activities Director at Millard South High School in Nebraska. In this episode, […]

Generation Gap Between an AD and Coaches with Lynn Pool – Austin ISD (TX)

Many times, coaches in a school are older than the Athletic Director. It is possible that new ideas may clash with old ideas, but it is important to focus on the goal and what needs […]

Apr 21, 2022
Defining Mental Toughness

Defining Mental Toughness with Jack Clark – Univ. of CA, Berkeley

Watch as Coach discusses mental toughness and how the term is valued and used a lot but has no clear definition. He states how critical it is that definitions are consistent within an organization so […]

Apr 20, 2022
Is Sportsmanship Important?

Is Sportsmanship Important? with Jake von Scherrer – Victory Educational Athletics

Sportsmanship is important to all members of the athletic community especially to your coaches. They are the keys to any change you want to implement in your school’s culture. Everything that you see is either […]

Apr 19, 2022

EP 82: The Economics of High School Sports and How to Win with Lanness Robinson – Hillsborough County Public Schools (FL)

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Lanness Robinson, CMAA, Director of Athletics for Hillsborough County Public Schools in Florida. In this episode, we cover the […]

Apr 13, 2022
Adjusting Your Leadership Style to Be More Flexible

Adjusting Your Leadership Style to Be More Flexible with Don Baker – Cobb County Schools (GA)

Don Baker explains that you may have to adjust your leadership style based on the people you are serving. Depending on the issues or situations you deal with as an AD, it is sometimes necessary […]

Apr 12, 2022

One Vision, One Mission with Ben Tensay – Bloomfield School District (NM)

Ben Tensay explains that he uses a model called ‘One Vision, One Mission’ that is based on working together for a common goal. He stresses to his coaches that it is not about ‘me,’ but […]

Apr 12, 2022
You CAN Talk to Parents About Playing Time

You CAN Talk to Parents About Playing Time with Deran Coe – Wake County Public School System (NC)

Deran Coe explains that for him, it is possible to discuss playing time with parents. If you immediately put up a wall by saying that playing time will not be discussed, then parents will not […]

Apr 12, 2022

Essential Qualities of an Effective Activities Director [NIAAA]

By: Bill Fitzgerald, CMAA – Fremont, Nebraska As schools are looking to expand duties or consolidate positions for their current or next activities director, one should be aware of what it takes to be a […]

Apr 12, 2022

EP 81: 8 Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today’s Workplace with Dr. Tim Elmore – Growing Leaders

In this AD Insider LIVE | Thursday 30 episode, presented by the 2022 National High School Basketball Coaches Virtual Leadership Summit (click here to view this event’s website), we sat down with Dr. Tim Elmore, […]

Apr 7, 2022

EP 80: Pillars of Growing an Athletic Department From the Ground Up with Vicki Nelms – Adrienne C. Nelson HS (OR)

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Vicki Nelms, Assistant Principal and Athletic Director for Adrienne C. Nelson High School in Oregon. In this episode, […]

Mar 30, 2022

Digital Ticketing Talks EP 8: Creating Elite Event Experiences and Streamlining Processes with Steve Keasler – Carroll ISD (TX)

In this AD Insider Digital Ticketing Talks episode, presented by HomeTown Ticketing, we sit down with Steve Keasler, Executive Director of Athletics at Carroll ISD, to discuss: Sellout Crowds: What we simplified to manage full […]

Mar 28, 2022

EP 79: Hiring, Retaining, and Growing Championship Coaching Staffs with Doug Gnodtke – Univ. of Michigan Athletics

In this AD Insider | Thursday 30 episode, presented by Rogers Athletic Company, we sat down with Doug Gnodtke, Executive Associate AD and Chief of Staff for University of Michigan Athletics. In this episode, we […]

Mar 23, 2022
Battle of the Fans
Mar 21, 2022

Battle of the Fans with Fred Smith – Bangor HS (MI)

Fred Smith explains that the battle of the fans was developed by students for the purpose of creating positivity and sportsmanship at school athletic events. The goal is to get the entire student body involved […]

Finding and Developing Coaches

Finding and Developing Coaches with Scott Garvis, Athletic Director in Residence – Bound

Scott Garvis explains that it is key to hire people that fit the mission and vision of your athletic department. He recommends making the effort to find candidates instead of them finding you by utilizing […]

Mar 21, 2022
Every Coach and Every Kid Matters

Every Coach and Every Kid Matters with Stephen Mackey – 2Words Character Development

Stephen Mackey believes that everything needed to be successful in life can be learned through sports. Sports do not make great young men and women but coaches using sports can make great young men and […]

Mar 21, 2022

To Lead Is to Serve First [NIAAA]

By: Scott Paine, CMAA – Washington Leadership is influence, but you don’t need to have a title to be a leader. Everybody can have influence. To be an effective leader you have to be able […]

Mar 21, 2022
Mar 17, 2022

EP 78: Building a Positive Athletic Experience for All with Deran Coe – Wake County Public School System (NC)

In this AD Insider LIVE | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Deran Coe, CMAA, Director of Athletics at Wake County Public School System in North Carolina. In this […]

Don’t Let Public Speaking Stress You Out with Will Hostrawser – LaVille Senior HS (IN)

Will Hostrawser discusses public speaking and explains that it does not need to be stressful. He encourages practice and preparation and the realization that we are all in this together helps when he is public […]

Mar 16, 2022

Digital Ticketing Talks EP 7: Creating Premium Gameday Experiences and Maximizing Revenue with AJ Maestas – Navigate

In this AD Insider Digital Ticketing Talks episode, presented by HomeTown Ticketing, we sit down with AJ Maestas, Founder of Navigate, a data-driven consulting firm in the sports and entertainment industry that guides major strategies […]

Mar 15, 2022

AEDs Save Lives with Dan Newman – Union Public Schools (OK)

AEDs save lives. Dan Newman explains how the chances of surviving any heart issue increases with defibrillation treatment in a timely manner. Defib combined with CPR within 3 to 5 minutes of collapse can lead […]

Mar 15, 2022

Communicating Constructive Criticism with Darrien Harrison – T.L. Hanna HS (SC)

When it is necessary to have a discussion and deliver constructive criticism with an individual, always ask them a question pertaining to the situation. The criticism that comes up in the conversation gives them the […]

Mar 14, 2022

EP 77: Old Guy with New Ideas: How Out-of-the-Box Thinking Can Keep You Winning with Fred Smith – Bangor High School (MI)

In this AD Insider LIVE | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Fred Smith, Athletic Director at Bangor High School (MI). In this episode, we covered the following topics: […]

Mar 9, 2022
Use of Phones in Locker Rooms and During Coach Speeches

Use of Phones in Locker Rooms and During Coach Speeches with Lee Green, J.D.

Dr. Green explains that coaches DO have the ability to prevent cell phones with cameras in locker rooms, shower rooms, and restrooms due to numerous invasions of privacy issues. He cites several examples of individual […]

Mar 8, 2022
Hiring and Supporting a Technology-Challenged Coach

Hiring and Supporting a Technology-Challenged Coach with Jason Parker, CMAA, J.D. – Muskogee Public Schools (OK)

Dr. Jason Parker discusses how he works in a small district and feels that it is his role to be every coach’s assistant and provide help where needed. In hiring and supporting a technology-challenged coach, […]

Mar 8, 2022

CMAA Certification: Embrace the Challenge and Enjoy the Journey [NIAAA]

By: Kaleb Stoppel, CMAA – Kansas, Lisa Gingras, CMAA – New Hampshire, Colin Fegeley, CMAA – North Carolina, Pete Shambo, CMAA – New York The NIAAA Certification Committee has seen a significant increase with regard […]

Mar 8, 2022
Mar 3, 2022

EP 76: Lessons From a Lifetime Inside Notre Dame with Kevin Corrigan – Univ. of Notre Dame

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Kevin Corrigan, Head Men’s Lacrosse Coach at the University of Notre Dame. Kevin is the longest-active tenured coach […]

Why Social Media Is Critical to Your Program with Dr. Kaleb Stoppel – Olathe East HS (KS)

Dr. Kaleb Stoppel explains how student athletes do amazing work, both in the classroom and on the field, and deserve to be recognized. Social media allows athletic administrators to reach out to their stakeholders and […]

Mar 2, 2022

Digital Ticketing Talks EP 6: Finding Your Digital Ticketing Fit with Ann Stewart – Los Alamos HS (NM)

In this AD Insider Digital Ticketing Talks episode, presented by HomeTown Ticketing, we sit down with Ann Stewart, Athletic Director at Los Alamos High School in Los Alamos, New Mexico, to discuss: What I Looked […]

Feb 28, 2022
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Featured Lecture Clips

  • Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

    Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

  • ADs are a Pivotal Part of a School’s Leadership Team with Donna Hayward – Haddam-Killingworth High School (CT)

    ADs are a Pivotal Part of a School’s Leadership Team with Donna Hayward – Haddam-Killingworth High School (CT)

  • Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

    Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

AD Insider Thursday 30

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

  • EP 135: From the NFL to High School AD with Bo Orlando – Berwick Area Senior High School (PA)

    EP 135: From the NFL to High School AD with Bo Orlando – Berwick Area Senior High School (PA)

  • EP 134: Athletic Department Audit Ideas and Action Planning Advice with Jamy Bechler – Jamy Bechler Leadership

    EP 134: Athletic Department Audit Ideas and Action Planning Advice with Jamy Bechler – Jamy Bechler Leadership

  • EP 133: 9 Takeaways from the Nike Coach of the Year Clinics

    EP 133: 9 Takeaways from the Nike Coach of the Year Clinics

  • EP 132: Hiring, Firing, and Inspiring with Dr. Mekia Troy, CMAA – Creekside High School (GA)

    EP 132: Hiring, Firing, and Inspiring with Dr. Mekia Troy, CMAA – Creekside High School (GA)

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