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What to Measure When Developing & Evaluating Coaches

What to Measure When Developing & Evaluating Coaches with Dr. Wade Gilbert – Fresno State Univ.

Dr. Wade Gilbert explains that when you are evaluating your programs, what gets measured matters. Schools tend to measure only wins and losses, however that is just part of the story. Dr. Gilbert discusses and […]

Jul 22, 2021
How to Appropriately Handle Student Misconduct

How to Appropriately Handle Student Misconduct with Jim Walsh – Walsh Gallegos

Jim Walsh discusses how an AD should handle a disciplinary incident involving a student-athlete. He recommends confronting the student and pointing out that this is a violation of the teams’ rules. The student’s response may […]

Jul 22, 2021
A Common Mistake People in Authority Make

A Common Mistake People in Authority Make with Dr. Lee Dorpfeld – Univ. of South Florida

Dr. Dorpfeld discusses a mistake that people in authority make when dealing with issues of behavior and choices of athletes. It is important to focus on the behaviors that need attention and not on attacking […]

Jul 22, 2021

I’m Sorry I Yelled at You on the Bus [NIAAA]

By: Mark Rerick – Grand Forks Public Schools (North Dakota) I made a lot of mistakes as a high school head coach. Now that I’ve been an athletic director for a while, I recognize that […]

Jul 22, 2021
Jul 21, 2021

EP 53: Taking Over a District Athletic Department with Jennifer Frazier – McKinney ISD (TX)

In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jennifer Frazier, the District Athletic Director for McKinney ISD (TX). In this episode, we covered the […]

EP 52: How to Build Efficiencies for Yourself, Your Meetings, and Your Programs with Tim Graham – Tumwater High School (WA)

In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Tim Graham, the Athletic Director for Tumwater High School (WA). In this episode, we covered the […]

Jul 12, 2021
The Servant Leader Summit

The Servant Leader Summit with Stan Laing – Northside ISD (TX)

Stan Laing explains that 25 to 30 high school student-athletes from 12 high schools are invited each year to participate in the Servant Leader Summit. The invited athletes are influencers that have the qualities in […]

Jul 12, 2021
The #1 Predictor of Success

The #1 Predictor of Success with Jean Kinn Ashen – North Salinas HS (CA)

Kinn Ashen explains in her opinion the #1 predictor in life is personal involvement on the campus. She explains that students who are involved, graduate and teachers will stay and become vital members of the […]

Jul 12, 2021

The Role of Coaches in Addressing Diversity/Equity/Inclusion/Social Issues with Dr. Karissa Niehoff – NFHS

Watch as NFHS (National Federation of State High School Associations) Executive Director Dr. Karissa Niehoff discusses the role of high school coaches in addressing social issues such as diversity, equality, and inclusion. She cites an […]

Jul 12, 2021

Fourteen Legal Duties of Athletic Personnel – Duties #13 and #14 [NIAAA]

By: John Evers, CMAA | NIAAA DUTY TO PROVIDE PROPER TRANSPORTATION District transportation should be utilized as much as possible for travel to athletic events Coaches that transport athletes in personal vehicles assume liability risk. […]

Jul 12, 2021

EP 51: Snapchat Supreme Court Case, Lawsuit Protections, and Transgender Law with Jim Walsh – Walsh Gallegos

In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jim Walsh, an Attorney and Shareholder at Walsh Gallegos Treviño Robinson & Kyle P.C. In […]

Jun 23, 2021
Leadership Is an Art Form

Leadership Is an Art Form with Dr. Kevin White – Duke Univ.

Dr. White explains the importance of divisional labor and discusses the differences between management which is a science and leadership which he describes as an art form. This clip comes from our AD Insider LIVE […]

Jun 17, 2021
Ensuring Sponsor Activation

Ensuring Sponsor Activation with Scott Garvis, Athletic Director in Residence – Bound

Scott Garvis explains the importance of communicating with your sponsors and making sure that you show them what is being offered. He sends copies of all print advertising and uses social media and live streaming […]

Jun 17, 2021

Changing of the Seasons – Smooth Transition Tips for AD’s [NIAAA]

By: Bill Fitzgerald | NSIAAA Executive Director Three times every year, coaches and student-athletes end a sport season and move on to another. Some do off-season work for the sport just completed by going to […]

Jun 17, 2021
Jun 16, 2021

EP 50: Success, Systems, and Strategies with Jean Kinn Ashen – North Salinas High School (CA)

In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jean Kinn Ashen, the Athletic Director for North Salinas High School (CA). In this episode, […]

Time Saving Social Hack

Time-Saving Social Hack with Dr. Kaleb Stoppel – Olathe East HS (KS)

In this session, Dr. Kaleb Stoppel explains how he prefers creating all of his tweets in a thread so the viewer can see everything in one space. He will copy and paste, using the same […]

Jun 16, 2021

Texas Home School Bill and UIL Legislative Council Recap Roundtable

Watch Dr. Susan Elza of the UIL and THSADA (Texas High School Athletic Directors Association) Members from across the state of Texas discuss: 2021 Summer Legislative Council Questions Regarding the HB 547 – “Home School […]

Jun 16, 2021

Social Series EP 5: Monetizing Your Athletics’ Social Media Accounts with Zach Duffield & Brandon Brewer – Owasso HS (OK)

In this AD Insider Social Series episode, presented by Gipper, we sit down with Zach Duffield, Director of Athletics and Brandon Brewer, Assistant Baseball Coach – Owasso High School (OK) to discuss: Delegating Social Media […]

Jun 14, 2021
Jun 9, 2021

EP 49: The Best of the 2021 Texas ADs State Conference

In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we’ve compiled some of the best answers from over 30 interviews we conducted THIS WEEK at the Texas High School […]

How to Balance the In-Game Experience and Streaming with Phil Rison – NIAAA

Phil Rison responds to the question how to balance the in-game experience while providing the accessibility to events for the community members at home. Phil believes that interscholastic athletics represents community and as a community […]

Jun 3, 2021
Challenges of Leadership

Challenges of Leadership with Joe Schroeder, PhD – AWSA

Joe Schroeder explains that, as an AD, you have a positive impact on students and the community, but if it is not good at home it does not matter. He discusses the three-sided challenge of […]

Jun 3, 2021
Advice for Coaches When Applying for a New Position

Advice for Coaches When Applying for a New Position with Molly Feesler

Molly Feesler explains what candidates that want to be head coaches or ADs should do when applying for a new position. Keep and record what you have accomplished in your current position to make things […]

Jun 3, 2021

The Face of the Franchise: The High School Athletic Administrator and Public Relations [NIAAA]

By: Gary Stevens | Thornton Academy It has often been stated that a high school’s athletic program serves as the “front porch” of the school itself. For many people, their first impressions about a school […]

Jun 3, 2021

Fourteen Legal Duties of Athletic Personnel – Duties #11 and #12 [NIAAA]

By: John Evers, CMAA | NIAAA DUTY TO PROVIDE EMERGENCY CARE In simple terms, the duty to provide emergency care requires that coaches, volunteers and staff be trained in CPR and basic First Aid. They […]

Jun 3, 2021
Jun 2, 2021

EP 48: Building Successful Sport Programs From the Ground Up with Dr. Darin Wilson – Georgia Gwinnett College

In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Dr. Darin Wilson, the Associate Vice President of Athletics/Director of Athletics for Georgia Gwinnett College. In this […]

Social Series EP 4: Branding and 3 Ways to Grab Attention on Social Media with Colin Fegeley – Green Level HS (NC)

In this AD Insider Social Series episode, presented by Gipper, we sit down with Colin Fegeley, CMAA, M.Ed., Athletic Director at Green Level HS (NC) to discuss: Why Branding Is Key for Athletic Directors Building […]

May 26, 2021
Social Media: Creating Athletic Department Standards

Social Media: Creating Athletic Department Standards with Don Baker – Cobb County School District (GA)

Don Baker suggests that your athletic department create a set of standards based on how you use social media and who is responsible for it. He also thinks having a pause system in place before […]

May 21, 2021
Mistreatment of Game Officials by Adults

Mistreatment of Game Officials by Adults with Mark Uyl – MNSAA

Mark Uyl explains that MNSAA surveys former game officials every three years to learn why those officials no longer participate in high school athletics. The top two reasons given are age and changes in job […]

May 21, 2021
Establishing a Coaches Academy

Establishing a Coaches Academy with Dr. Luke Clamp – River Bluff High School (SC)

All new head coaches hired within the school system are partnered with a mentor; an individual currently coaching, a retired coach, or a college coach. Dr. Clamp believes this program has been a tremendous benefit […]

May 21, 2021

Fourteen Legal Duties of Athletic Personnel – Duties #9 and #10 [NIAAA]

By: John Evers, CMAA | NIAAA DUTY TO WARN Informed Consent Coaches should provide education to all parents, athletes and staff Information should include possibility of injury, paralysis of death Examples of safe practices should […]

May 21, 2021
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Featured Lecture Clips

  • Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

    Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

  • ADs are a Pivotal Part of a School’s Leadership Team with Donna Hayward – Haddam-Killingworth High School (CT)

    ADs are a Pivotal Part of a School’s Leadership Team with Donna Hayward – Haddam-Killingworth High School (CT)

  • Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

    Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

AD Insider Thursday 30

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

  • EP 135: From the NFL to High School AD with Bo Orlando – Berwick Area Senior High School (PA)

    EP 135: From the NFL to High School AD with Bo Orlando – Berwick Area Senior High School (PA)

  • EP 134: Athletic Department Audit Ideas and Action Planning Advice with Jamy Bechler – Jamy Bechler Leadership

    EP 134: Athletic Department Audit Ideas and Action Planning Advice with Jamy Bechler – Jamy Bechler Leadership

  • EP 133: 9 Takeaways from the Nike Coach of the Year Clinics

    EP 133: 9 Takeaways from the Nike Coach of the Year Clinics

  • EP 132: Hiring, Firing, and Inspiring with Dr. Mekia Troy, CMAA – Creekside High School (GA)

    EP 132: Hiring, Firing, and Inspiring with Dr. Mekia Troy, CMAA – Creekside High School (GA)

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