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Better Coaching Techniques for Better Coaches [NIAAA]

By: Mark Rerick, CMAA The best coaches understand that their athletic venue is an extension of the classroom. For that reason, techniques that work in the classroom are also effective on the court, field, track, […]

Mar 2, 2023
Feb 22, 2023

EP 110: Planning, Practicing, and Performing Emergency Action with Dr. Chad Asplund – USCAH

In this AD Insider | Thursday 30 episode, presented by Hudl, we sat down with Dr. Chad Asplund, Executive Director of the U.S. Council for Athletes’ Health to discuss how the USCAH can be a […]

How ADs are Embracing Streaming Across the Country

How ADs are Embracing Streaming Across the Country – Athletic Director Compilation

In this compilation, several ADs share their thoughts and experiences on streaming. Their opinions are mostly positive, but they also express some concerns. On the positive side, fan interest is high, and streaming helps to […]

Feb 20, 2023
Recruitment and Retention of Coaches

Recruitment and Retention of Coaches with Jennifer Frazier – McKinney ISD (TX)

Jennifer Frazier discusses the recruitment and retention of coaches. She feels that morale is an issue for many programs, and she discusses some steps they have taken to deal with this issue. Giving your team […]

Feb 20, 2023
Suggested Mental Health Staff Training

Suggested Mental Health Staff Training with Michael Gulino – 3 Dimensional Leadership Consultants, LLC

Michael Gulino discusses mental health staff training that is essential for your program. He recommends, especially for non-teacher coaches, to instruct them on Health Insurance Portability and Accountability Act (HIPAA) and the Family Educational Rights […]

Feb 20, 2023

Collaboration Between Athletic Administrators and Athletic Trainers: Fostering an Inclusive Environment [NIAAA]

By: Dr. Kechia Rowles, CMAA Not the Only Pegasus Although dual roles in athletic administration are not uncommon, I unassumingly thought that my dual role position was “mythical.” You see, I perceived my journey into […]

Feb 20, 2023
Officials, Ejections, and Fans
Feb 15, 2023

Officials, Ejections, and Fans with Jill Stobber – Waterford Union High School (WI)

Jill Stobber discusses player ejections at her school and how, as administrators, they need to continue to educate athletes, coaches, and parents when things happen. Working with the fan base is important as officials, coaches, […]

The Benefits of Having a Task Guide

The Benefits of Having a Task Guide with Bryan Koury – Lorain City Schools (OH)

Bryan Koury explains how 90% of the people an AD interacts with on a daily basis have no clue what the job entails. Athletic Director responsibilities consist of far more than scheduling buses, games and […]

Feb 14, 2023
Power of Trust

Power of Trust with Rob Miller – Proactive Coaching

Rob Miller discusses how important it is for a student athlete to trust their coach. It’s not easy for an athlete to be willing to fail for your coaches – they want to stay inside […]

Feb 13, 2023

EP 109: Creating Systems for the Chaos with Michael Hughes, CMAA – Lakewood High School (CO)

In this AD Insider | Thursday 30 episode, presented by Hudl, we sat down (in his office!) to interview NFHS Citation Award Winner Michael Hughes, CMAA, Athletic Director from Lakewood High School in Lakewood, Colorado. […]

Feb 8, 2023
Feb 2, 2023

On-Campus Series Episode 1: Lakeland High School (FL)

In this On-Campus Series episode, we take you to Lakeland High School in Lakeland, FL to provide an inside look at a public school with 1900 students, 16 sports, and one of the most storied […]

Holding Students and Coaches Accountable

Holding Students and Coaches Accountable with Todd Gulluscio – Shelter Island Union Free School District (NY)

Todd Gulluscio explains how he feels it is more difficult to hold people accountable today. Accountability is not a punishment and does not mean that you don’t care. When dealing with students, it is important […]

Feb 2, 2023
New Ideas to Promote Your Program

New Ideas to Promote Your Program with Jake Escobar – Comanche ISD (TX)

Jake Escobar explains several new things that he has implemented at his school that have been successful for the entire community over the past year. #1 is having the high school athletes greet the middle […]

Feb 2, 2023
What You Need to Know About the Sport of Stunt

What You Need to Know About the Sport of STUNT with Stephanie Blackwell – Union Public Schools (OK)

Stephanie Blackwell shows a short video clip that explains the competitive team sport of STUNT that is derived from traditional cheerleading. She explains the benefits of STUNT: it is Title IX compliant, low cost, creates […]

Feb 2, 2023

Screen Shot: Vetting Applications to Find the Education-Based Coach [NIAAA]

By: Gary Stevens, Athletic Administrator – Thornton Academy (Saco, Maine) In today’s American high schools, arguably the most important duty performed by administrative personnel is the supervision and evaluation of classroom teachers. Unfortunately, the time, […]

Feb 2, 2023

Student Code of Conduct Reminder Can Influence Fan Behavior with Josh Mathews, CMAA – Pope High School (GA)

Josh Mathews explains that posting a student section code of conduct at home events can have a positive impact of fan behavior. The student athletic event expectations are: Show up to support the team, have […]

Jan 23, 2023
Investing In and Supporting Coaches

Investing In and Supporting Coaches with Leslie Slovak – Richardson ISD (TX)

Leslie Slovak explains that the most important thing an AD can do is make a correct decision on who is hired to be put in front of the kids. She talks about supporting coaches and […]

Jan 23, 2023

NIAAA Quality Program Award: Exemplary Athletic Department – The Journey [NIAAA]

By: Randy Tevepaugh, CMAA – Streetsboro High School (OH) While it may be painfully obvious that I am not a writer or professional author, I hope what is evident in this article is my passion […]

Jan 23, 2023
Jan 23, 2023

AD Insider On-Campus Series Trailer

In partnership with HomeTown Ticketing, we are proud to present the AD Insider On-Campus Series! This 3-part docuseries will take you to the campuses of some of the top high school athletic departments in the […]

EP 108: 2023 Tech Trends, NIAAA Certifications, and Fundraising Tips

In this AD Insider | Thursday 30 episode, presented by Hudl, we have compiled clips from recent conferences and clinics to provide Athletic Directors and Administrators with beneficial information on a number of topics: Tech […]

Jan 19, 2023
Culture: What Is It Like to Be on the Other Side of My Leadership?

Culture: What Is It Like to Be on the Other Side of My Leadership? with Kevin DeShazo – Culture Wins

Kevin DeShazo explains that as leaders, you should be constantly you should be constantly asking questions of what it is like to be on the other side of your leadership. He discusses the concept of […]

Jan 18, 2023
How to Improve Event Crowd Security

How to Improve Event Crowd Security with Jay Hammes – Safe Sport Zone

Jay Hammes suggests that working the event and not watching the event is key in today’s environment. Hammes explains how to analyze and identify problems, including how security should break the crowd into sections when […]

Jan 17, 2023
Be Willing to Change

Be Willing to Change with Tony Dillingham – Jenks Public Schools (OK)

Watch as Tony Dillingham discusses how his management style has changed over the years as he transitioned from coach to AD and the importance of being willing to change with the times.

Jan 16, 2023
Leadership: What Type of Team Do You Want to Be?

Leadership: What Type of Team Do You Want to Be? with Robert Grasso – La Jolla Country Day School (CA)

Robert Grasso discusses how coaches must determine with their players what type of standards and values they must set that define their teams. It is important to ask questions so that players understand why they […]

Jan 9, 2023
Spreading the Resources Equitably

Spreading the Resources Equitably with Antony Fisher – Minneapolis Public Schools

Antony Fisher explains that wherever you are located as an AD, it is key you understand the needs of your school community and be able to adjust. He believes in spreading resources equitably among the […]

Jan 9, 2023

Designing for Creativity: How You and Your Athletic Department Can Become Creative Innovation Champions [NIAAA]

By: Michael Donahue, CMAA “Creativity is most likely to take place at the edge of chaos and order” – Chris Bilton, Management and Creativity” When you read this quote, you might have said to yourself, […]

Jan 9, 2023
Jan 4, 2023

EP 107: The BEST Moments of AD Insider 2022!

In this AD Insider | Thursday 30 episode, presented by Hudl, we’ve compiled some of the best AD Insider moments of 2022 where we had the opportunity to feature Athletic Administrators from across the country, […]

Creating a Coaching Internship Program

Creating a Coaching Internship Program with Kevin Belcher – Central High School (AZ)

Kevin Belcher discusses a coaching internship program he has developed to maintain coaching sustainability based on education-based athletics. He recruits individuals at the middle schools that have an interest in being a high school coach. […]

Dec 21, 2022

Thank-A-Ref Nights Show Appreciation and Build Sportsmanship [NIAAA]

By: Ken Edwards, CMAA Sitting in the audience at my first NIAAA Conference in 2018 at San Antonio, I was prepared for another boring, data filled session on sportsmanship in high school athletics. Instead, I […]

Dec 21, 2022
Boundary Invasion Definition
Dec 20, 2022

Boundary Invasion Definition with Jeffrey Sitz, CMAA – Wisconsin Athletic Directors Association

Jeffrey Sitz explains the definition of boundary invasion. A school employee is solely responsible for his or her conduct.

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Featured Lecture Clips

  • Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

    Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

  • ADs are a Pivotal Part of a School’s Leadership Team with Donna Hayward – Haddam-Killingworth High School (CT)

    ADs are a Pivotal Part of a School’s Leadership Team with Donna Hayward – Haddam-Killingworth High School (CT)

  • Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

    Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

AD Insider Thursday 30

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

  • EP 135: From the NFL to High School AD with Bo Orlando – Berwick Area Senior High School (PA)

    EP 135: From the NFL to High School AD with Bo Orlando – Berwick Area Senior High School (PA)

  • EP 134: Athletic Department Audit Ideas and Action Planning Advice with Jamy Bechler – Jamy Bechler Leadership

    EP 134: Athletic Department Audit Ideas and Action Planning Advice with Jamy Bechler – Jamy Bechler Leadership

  • EP 133: 9 Takeaways from the Nike Coach of the Year Clinics

    EP 133: 9 Takeaways from the Nike Coach of the Year Clinics

  • EP 132: Hiring, Firing, and Inspiring with Dr. Mekia Troy, CMAA – Creekside High School (GA)

    EP 132: Hiring, Firing, and Inspiring with Dr. Mekia Troy, CMAA – Creekside High School (GA)

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